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April 5, 2021

Tanika | Booth & Ross

When I started the application process, I had a vague idea of what I wanted during and after business school. Scott helped me understand myself better by consistently pushing me to look deeper to see why I wanted what I wanted and to look at all of the possible ways of approaching it. He gave me a great balance between casting a wide net but still being fully structured in my approach to my applications, including specific goals that I set for my future.

I also found that it was hard to remain energetic during the application process with a demanding job, but Scott and his team were always motivating me to stay on track. What I most appreciated though, was their transparency about my application. He didn’t mince his words in telling me my weaknesses, allowing me to work towards improving in those areas and ultimately succeeding in getting into one of my dream schools on a scholarship.

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About the Author

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Scott Edinburgh is the founder of Personal MBA Coach, an internationally recognized MBA admissions consulting firm. In 2026, he was named the #1 MBA admissions consultant by Poets&Quants, while Personal MBA Coach was recognized as a Top Boutique MBA Admissions Consulting Firm in 2023, 2024, and 2025. A Wharton MBA graduate with a BS from MIT, Scott has more than 18 years of experience helping applicants earn admission to top MBA programs around the world. Alongside his team of former admissions directors, he has guided hundreds of candidates through every stage of the admissions process, helping clients secure more than $11 million in MBA scholarships in the most recent admissions cycle.