Scott Edinburgh
November 29, 2023

London Business School Essay Tips: 2023-2024

London Business School Essay Analysis

If you are seeking an MBA program with a global community and access to a major city, London Business School may be a great option for you.

With acclaimed professors and visiting speakers from around the world, and students representing 63 nationalities in the class of 2025, London Business School is truly a global hub. Information on the class of 2025 also notes that 43% of students identify as female, and students come from a variety of industry backgrounds.

If you have decided that the London Business School full-time MBA program is a good fit for you, check out Personal MBA Coach’s tips below for tackling the LBS MBA essay questions.

Once again, the London Business School application will ask applicants to answer one required essay question. This year, the school is minimizing changes and keeping the question the same as the previous application cycle.

London Business School gives candidates the opportunity to answer an optional essay question as well, which also remains the same this year.

London Business School’s MBA Essays for 2023-2024:


Personal MBA Coach’s London Business School Essay Tips:

LBS Essay 1: What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500 words maximum)

This is a standard goals essay. Personal MBA Coach recommends beginning your essay by providing some background context about yourself and detailing your career accomplishments to date. This does not mean that applicants should detail their entire careers or repeat what is on their resume. However, LBS is looking to understand how your past career has prepared you to achieve your goals. Therefore, you should include some discussion of your career in terms of how it relates to your aspirations.

After sharing this background information, go on to discuss your MBA goals. If you are having trouble articulating your goals, take a look at Personal MBA Coach’s six key pieces of essay advice. This section should be a good portion of your essay and should include a specific short-term and long-term goal.

Finally, the remainder of your essay should specifically discuss how attending London Business School will help you accomplish these goals. Be sure to research everything that London Business School’s MBA program has to offer and detail what you plan to take part in on campus. Is there a class you want to take? A club you hope to join? Mention these here and clearly explain how they relate to your MBA goals. Keep in mind that LBS is an international program, and a strong essay will explain why this is important to you.


LBS Essay 2 (Optional): Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (500 words maximum)

While Personal MBA Coach normally does not advise most candidates to complete optional essays, you should consider answering this essay. This is the chance to tell London Business School a bit more about who you are and what makes you unique.

Possible topics to cover here include extracurricular leadership roles or other work that is not presented in the rest of your application. This could be a personal story, triumph, or a side project you were involved in.

Want to learn more about the London Business School full-time MBA program? Visit Personal MBA Coach’s LBS school page for more information on what sets the program apart.

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